If You Told Me Two Years Ago…

If you told me two years ago, when Freshcia was just an idea scribbled between lectures, that we would be named a finalist at the UK StartUp Awards, I honestly would not have believed you.

Back then, we were still figuring everything out. What the product would look like. Whether people would actually want tablet based personal care. How to turn a fun idea into something real.

Fast forward to now, and Freshcia is a finalist for South West Consumer Product StartUp of the Year.

It still feels a bit surreal, and we want to thank you guys for your support!

Built Between Lectures at the University of Bristol

Freshcia was not built in a perfect studio or a polished office. It started at the University of Bristol, in between lectures, coursework, and everything that comes with student life.

A lot of early Freshcia looked like:
Late nights and early mornings
Testing ideas that did not always work
Balancing academic deadlines with building a brand

But that environment also gave us the freedom to experiment. To question what already exists. To think differently about something as everyday as hygiene. 

Rethinking Everyday Routines

At its core, Freshcia came from a simple frustration.

Why do so many personal care routines feel dull, cluttered, and uninspiring?

We wanted to change that.

Freshcia is about turning everyday habits into something you actually enjoy. Bright colours, playful formats, and innovative tablet based solutions that make routines feel lighter, simpler, and more fun.

It is not just about functionality. It is about experience.

Becoming a UK StartUp Awards Finalist

Being named a finalist at the UK StartUp Awards for South West Consumer Product StartUp of the Year is an incredible milestone for us.

The South West is full of ambitious, creative startups doing amazing things, so to be recognised in this space means a lot.

It is also a reminder of how far we have come in a relatively short time. From early ideation to building a brand that is now being recognised on a national stage.

Gratitude for the Journey So Far

This moment would not exist without the people around us.

• Friends who listened to early ideas, giving us feedback
• Mentors who challenged and guided us
• Early supporters who believed in Freshcia before it fully existed

And our growing community who continue to support what we are building, especially our TikTok viewers!

I am incredibly grateful for all of it.

This Is Just the Beginning

As exciting as this moment is, it also feels like the beginning of something much bigger.

We are continuing to build Freshcia with the same mindset we started with. To stay curious, to keep things fun, and to never lose sight of why we started: transitioning traditional personal care users to more eco-friendly habits, without them even knowing! 

Freshcia is all about high quality, convenient, and most importantly, FUN personal care. We have many new launches to come, such as our Solid Hand Wash Starter Kit, our Powder-to-Gel collection, our much anticipated FlexiFill bottle and our Solid Hand Cream Keyrings! 

There is so much more to come, and I cannot wait to share it.

Marsha
Co founder, Freshcia