Our Origin
FROM DORM-ROOM CHAOS TO A MISSION.
We noticed firsthand how little recycling actually happened despite years of education and policies.
It became clear that the system wasn't working as intended, with waste piling up in homes everywhere.
REUSE.
Each year, millions of plastic soap bottles end up in landfills and oceans, fueling the environmental crisis. Traditional liquid soaps come in wasteful packaging and have a heavy carbon footprint. That’s why we created a better way—tablet hand wash that delivers all the benefits without the plastic waste.
Behind the Brand
RECYCLING ISN'T THE PROBLEM.
One day, after tossing yet another empty soap bottle into an overflowing recycling bin, it hit me: we're creating far too much waste. Why wait to deal with waste after it's made when we can prevent it altogether?
Recycling isn't the problem—it's the sheer volume of it.
BORN FROM SIMPLE IDEAS.
We realised that if we wanted to see real change, we needed to rethink how waste is created at its source. We designed a solution that eliminated single-use plastics and packaging through a refillable, reusable product system. Our mission is to provide the everyday essentials you need—starting with hand and body wash—but without contributing to the waste piling up in landfills.
Stop Waste Early
MANAGING ONLY WHAT MUST BE RECYCLED, NOT EXCESS.
With Freshcia, we're tackling the issue before it even starts. We believe in the power of prevention, but we're also convinced that recycling still plays a critical role in managing the waste that does get generated. Recycling isn't the problem—it's the amount of waste we're creating.
Our Vision
WE TURN SMALL CHANGES INTO BIG IMPACTS.
Imagine a future where recycling thrives, but waste is minimised with refillable solutions. Starting with hand and body wash, Freshcia is transforming personal care for a cleaner tomorrow. Together, we're redefining sustainability—because prevention matters as much as the cure.
Welcome to Freshcia, where we turn small changes into big impacts.